The Urban-Rural Disparities in Public Awareness of Climate Change in China: A Study of Outreach Communication Strategies

By Yujie Li.

Published by The International Journal of Climate Change: Impacts and Responses

Format Price
Article: Print $US10.00
Published online: December 14, 2015 $US5.00

Details of the urban-rural disparities in climate change awareness in China have not been analyzed. This paper targets the differences of public opinion on climate change in urban-rural China, including the understanding of climate change and the science, personal confidence and action, policy support, climate change information seeking channels, and trusted information sources, etc. from a national survey. Targeted communication strategies to raise the public’s awareness will be proposed based on the survey findings, using CATI survey data from a nationally representative sample of Chinese, covering 4,169 valid samples which are scientifically random. The national survey was to study the public’s awareness and action of climate change and related issues. SPSS software was used to explore and highlight any statistical correlations and relationships between the different variable and to produce graphs and tables to present the results. There are significant differences of climate change awareness and actions between urban-rural residents in China. Future research about the two unique groups that view and respond to this issue in distinct ways is needed to identify. The methods of effectively communication with them also need be discussed in light of their belief and characteristics.

Keywords: China, Climate Change Awareness, Disparity

International Journal of Climate Change: Impacts and Responses, Volume 8, Issue 1, March 2016, pp.11-19. Article: Print (Spiral Bound). Published online: December 14, 2015 (Article: Electronic (PDF File; 411.649KB)).

Dr. Yujie Li

Lecturer and Postdoc Researcher, School of Statistics, Renmin University of China, Beijing, China


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